Simple, intuitive, and actionable ecommerce analytics
Segments Analytics gives the modern brand immediate access to enterprise-grade analytics and insights. Savvy merchants know that generic metrics and email blasts are no longer sufficient in today's hyper-competitive marketplace. Created by former data scientists from Linkedin, Segments helps brands uncover hidden insights and take action to grow their business.
Stores with the most success on Segments have:
100+ orders per month
2,500+ total customers
50+ product SKUs
3+ months of order history
Stores should use Segments to:
Deeply understand customers using key metrics like lifetime value, AOV, ARPU, AOPU, conversions, and churn rate across different historical date ranges
Target customers lifecycle stages using dynamic time frame cutoffs for active, at risk, and churned customer states
Segment customers automatically with RFM (Recency, Frequency, Monetary) framework and top revenue-generating use cases
Build new segments by filtering on total spend, demographics, purchase behavior, product attributes, and customer tags
Sync segments for omni-channel targeting, refreshed automatically
Measure performance across all time periods, including monthly cohorts across 30, 60, 90, and 180 day periods
Map the customer journey for different segments and buyer types to understand timing, products, and device usage
Uncover upsell and cross-sell opportunities with product combos that increase repeat purchases and CLV
Work with expert data scientists for analyses and recommendations
Unlike email marketing services, Segments is native to your core ecommerce data and acts as the decision engine for marketing and other objectives. Plug and play Segments with other email and messaging tools — there are no switching costs.
Agencies managing multiple stores use Segments to:
Scale analytics and reporting using automated metrics, insights, and funnel analytics
Save time and money on preparation, turning 5 hours into 5 minutes of compiling comprehensive reports
Grow their services with advanced data science, from RFM segmentation to beautiful visuals of product combos
Additional benefits and features:
Integration with email service providers (Klaviyo, Mailchimp, ActiveCampaign) to show campaign performance including open and click rates
Weekly report of funnel analytics across acquisition, activation, retention, and churn
Export to Facebook custom audience with CLV for easy lookalike campaigns
Save $$$ on email by suppressing low value and inactive user profiles
Great replacement for various tools like Google Analytics, Data Studio, Glew, Conversific, Kissmetrics, Mixpanel, Metrilo, ReSci, Retention Grid, OrderMetrics